Why Mobile Marketing has a bright future in India?

Since the introduction of the android phone in 2008, India has been a growing market for smartphones and has never looked back from there. In the digital age, mobile marketing is one of the most profitable aspects of digital marketing. So, let us see how it helps the market growth in India.

Bright future of mobile marketing in India

1. Overwhelmingly large number of people use mobiles here.

A population of billions, each having one phone handy. It's a dream come true for businesses. Digital Marketers can use this to plan ahead for their mobile marketing strategy.

2. Mobile phones are everywhere.

10 years ago mobile was only used in urban and suburban areas in India. But the growing market and competition have reduced the cost so much that rural areas have good connectivity.

3. One of the main sources of entertainment.

Mobile has become one most used gadgets in the last decade. From watching movies to cricket or football matches, mobiles have surely taken the place of television and radio nowadays. With the rise of Netflix, Amazon Prime, and other such OTT platforms the scope has only expanded more.

4. Mobile gaming is a big hit in India.

Mobile games are extremely popular in India. Every age group in India plays games on their mobile device whenever they get free time. Between chores and work, we spend a considerable amount of time on mobile. The market is vast, and it has great scope for mobile marketers and developers to put some thought into the game market.

5. Internet is cheap in India, so people can use phones to their full potential.

The level of competition of ISPs in India is very high which reduces the cost of data. Internet is easily accessible here. So people regularly update and use apps, do business online, play games, and much more.

To conclude, the mobile market will remain profitable in India as of now and well into the far future. So, digital marketers could use this as an advantage to plan and execute their strategies as well as make changes to the previously made plans to further suit their needs.

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