Practical Guide to SEO in India

What are the practical skills needed for an SEO aspirant in India?

India is one of the fastest-growing economies in the world. Major foreign players are looking at India for expansion. The market in India is rich in resources. Notably, the growth here is second to none in the digital sector. 

After the pandemic, Indian companies have mostly gone digital. And, there is high demand for digital marketers here. SEO or Search Engine Optimization is one of the fundamental branches of Digital Marketing. Without proper SEO, your website wouldn't get a single visitor, as Google won't show it on the SERPs.

Practical skills needed for SEO

SEO service providers try to provide white hat SEO services to businesses that follow the best practices suggested by the search engine. These services are mainly divided into 2 sections. Let us see what they are.

1. On-page SEO

On-Page SEO is the practice of optimizing the web pages on your site to achieve a higher rank in the search engine results pages. There are many factors to keep in mind while doing on-page SEO. Basic on-page factors are

• Title tags and Meta Descriptions
• Header Tags
• URLs
• Image Alt Text
• Internal Links
• Sitemaps
• Keywords

All these factors contribute to your site's standing on the results pages. Now let us see what services the companies provide to optimize our website.

• Title tag and meta tag optimization
• Competition and Keyword research
• Content optimization
• User Experience
• Page speed optimization
• Internal linking

This is the basic outline of the on-page SEO services.

2. Off-page SEO

Off-page SEO refers to actions taken outside your website that help your site rank higher and increase brand awareness. It is one of the most crucial parts of the SEO strategy. Some primary factors are,

• Backlinks
• Social Media Marketing
• Content Marketing
• Local SEO
• Blog posts

And many more.

Let's see the off-page SEO services provided by companies,

• Search engine submissions
• Directory submissions 
• Profile submissions
• Social media presence
• Blogging
• Article submissions
• Sitemap submissions

With a basic outline of the off-page SEO services, we can say that SEO is essential for businesses now and will be in the future. In a growing economy like ours, SEO skills will be an asset in the future.

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