Role of Social Plugins in Facebook Marketing

Nothing gives more exposure to content better than social media. Whether it's a heated debate regarding the economy; or a cat doing tricks. Social Media displays your content to the whole world.  

What is Facebook Marketing?

Social Media is a great tool used to promote businesses online. Facebook is one such platform. The social media giant Facebook has become a household name in the digital age. Facebook offers global coverage where you can post paid ads and organic posts. With Facebook Ads, you can customize your ads to reach a highly targeted audience. The organic reach that Facebook provides is phenomenal. Massive exposure is guaranteed when your ads are posted on Facebook. There are many types of ads you can run on Facebook. Some of them are,

• Video
• Image 
• Carousel 
• Instant Experience 
• Collection

Facebook Social Plugins

So, what are Facebook Social Plugins?

Facebook Social Plugins connect your website with Facebook and vice-versa. These plugins allow you to like, comment, join groups, and log in to your account directly from your site. There are many more functionalities to it.

Let's see what they are,

1. Like Button

The Like Button plugin lets you insert a like button on the posts on your site. With the like button, you can easily share content with just one click. This helps people who like your work to spread the word through social media, resulting in more traffic to your site.

2. Comment Plugin

Suppose you like an artwork, and want to encourage the creator by commenting on it. But the site asks you to create an account to post a comment, and you don't want to create an account. The Comment Plugin solves this problem. With this plugin, you can comment anywhere through your Facebook account. This helps people show their support for the content by bringing in traffic.

3. Share Button

The Share Button plugin allows you to share content from your site with people. You can share your content with friends and family, potential customers, and many more. You can also share them with Groups you are in; and through direct messages.

4. Save Button

Suppose you like a product on Facebook but can't buy it right now. Save Button lets you save that item to view later in a "private list" on Facebook and vice versa. You can also share the items or services and receive notifications on them.

5. Group Plugin

Group Plugin helps people to join groups via mail or web. Group Plugin for email lets the people you mailed join our group. While Group Plugin for web adds a button to your site through which people can join.

6. Page Plugin

Page Plugin helps you to embed parts of any public Facebook page on your site. You can also share and like the page from your site. This plugin is significant for promotion. You can display cover photos, profile pictures, and many other components from the Facebook page.

7. Embedded Video and Live Video Player, Embedded Posts, and Comments

Embedding allows you to add content from Facebook to your website. You can add videos and live streams on your site with the Embedded Video Plugin. Similarly, you can add the contents of a Facebook post via the Embedded Posts Plugin. Embedded Comments Plugin lets you put Facebook post comments on your site.

You have to keep in mind that most of these plugins only work on public posts. Proper usage of Social Plugins will ensure an increased flow of traffic. Facebook will give you the required exposure to fulfill your business goals.

Note: I do not own any of the images; all images are the property of the respective copyright holders.